ZenithOptimedia Optimistic about Ad Spend Growth
ZenithOptimedia apparently has a rosier view than other recent ad market prognosticators, and only slightly decreased its 2007 forecast of US advertising spending growth year over year – from 3.4% to...
View ArticleRecord-Breaking Media Mergers/Acquisitions in First Half of 2007
The media and information industries M&A market set new record highs with 399 transactions announced totaling $76 billion in deal value in the first half of 2007 across 11 media and information...
View ArticleiPhone-Related Searches Generate 2MM Click-Throughs to Apple.com
Americans have conducted an average of 274,000 iPhone-related searches per week since the beginning of the year, and they generated more than 2 million click-throughs to Apple.com, according to a study...
View ArticleStudy: Mobile Advertising Formats the Key to Audience Response
Mobile advertising must match specific audience requirements, as responsiveness to different kinds of advertising changes according to age and gender, according to a study by mobile media publisher...
View ArticleUK Online Ad Spend to Top 4.5B Pounds in 2011
Online advertising spending growth in the UK is well ahead of the US and other developed nations’, and it is forecast to account for more than half of all online ad spending in Western Europe in 2010,...
View ArticleConsumers Who Search Online for Electronics Spend More in Stores
Consumers who search online for televisions and digital cameras on average choose to spend 10% more when making their purchase in-store, compared with those who did not use a search engine, according...
View ArticleCustomized Content Keeps Climbing
Customized content is growing at a faster rate than traditional media, according to “Characteristics Study: A Look at the Volume and Type of Custom Publications in America” from the Custom Publishing...
View ArticleCell Phone Is Single Females’ New Best Friend
Single mobile females (SMFs) – young single women who have cell phones – assign to their mobile devices an important role in relationships and dating, organizing their lives, and in fashion, according...
View ArticleOnline Video, Social Networking to Drive Global Digital Lifestyle
Online video activities are outpacing the growth in popularity of other digital media, while social networking is quickly becoming the dominant online behavior globally, according to the latest “Face...
View ArticleTweens, Teens Willing to Welcome Brands to Social Networks
Some 71% of online teens and tweens visit social-networking sites weekly, and more than half of all teens – and nearly half of all online 9-17 year olds – reported participation in advertiser-branded...
View ArticleRegional Magazines a Print Bastion against Online
City and regional magazines might be smaller than their B2B and mainstream consumer counterparts, but they have yet to be seriously confronted by the online threat and so are flourishing, according to...
View ArticleChina to Overtake India in Offshore Delivery in 2011
Indian cities are highly ranked, while Chinese cities are on the rise and closely nipping at India’s heels, according to IDC’s new Global Delivery Index (GDI), which compares 35 cities in Asia/Pacific...
View ArticleFacebook and Bebo Double-Team MySpace in UK
In May, MySpace recorded only its second monthly drop in UK traffic since November 2005, and Facebook became bigger in the UK than the US, according to a Nielsen/NetRatings study of how MySpace,...
View ArticleBusiness Media Magazine Revenues Decrease Just 1%
Business magazine revenues remain flat, while other platforms such as face-to-face and e-media continue to flourish, according to the Business Information Network (BIN) report through April, reports...
View ArticleTeens, Adults Spur 89% Facebook Visitor Increase
Facebook.com grew to 26.6 million unique visitors in the U.S. in May 2007, marking an 89% increase compared with May 2006, according to a comScore study on visits to the social-networking site, which...
View ArticleConsumers Receptive to Direct Marketing
Eight of 10 consumers (79.6%) say they have made a purchase in the previous 12 months in response to direct marketing, according to “Consumers’ Response to Direct Marketing: An 8 Part Series,” a study...
View ArticleTop 10 Online Retailers – May 2007
Note: Sites with minimum 500K unique visitors per month.
View ArticleCustom Publishing Editors, Designers in Demand
The custom publishing industry continues to flourish, with custom publications becoming more sophisticated – and, as a result, editorial and design pay scales and personnel increasing at companies and...
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